Pokémon GO is the latest smartphone craze, and it’s poised to takeover Twitter for most Daily Active Users in the U.S. among Android users.
Twitter, the third most popular social networking site, currently pulls in about 310,000,000 unique monthly users. And roughly 3.5 percent of all Android owners in the U.S. use that popular platform daily. But Twitter has some new competition: Pokémon GO.
“Over 60 percent of those who have downloaded the app in the U.S. are using it daily, meaning around 3 percent of the entire U.S. Android population are users of the app,” according to SimilarWeb, a global market intelligence company used by hundreds of thousands of businesses worldwide. “This metric, which we refer to as Daily Active Users, has put Pokémon GO neck and neck with Twitter and, in a few more days, Pokémon GO will likely have more Daily Active Users than the well-established social network.”
The chart below provides the most recent Daily Active Users data between Pokémon GO and Twitter. Within a few days, Pokémon Trainers in the U.S. should be able to push the Pokémon app beyond the 3.5 percent mark.
Daily Active Users: Pokémon GO vs. Twitter
Whether or not Pokémon GO can maintain — and sustain — its momentum is another story. Twitter has been well-established for quite some time now and it has held its own. Game apps tend to lose their appeal over time; Nintendo’s first smart device app, Miitomo, started off strong but quickly fizzled out.
Following a rough launch plagued by server issues, Niantic has “paused” the Pokémon GO roll-out across Europe, Canada, and other regions until they are comfortable with performance levels.
The free to play game was officially released into the wild last Wednesday in the U.S.; Android users have already installed it more than 1,000,000 times, and it has proven to be super effective on Google Play and Apple’s App Store by taking various #1 spots on the charts.
Have you downloaded Pokémon GO? Feel free to let us know your thoughts in the comments section below or on our social media channels.