Niantic’s new mobile phenomenon Pokémon GO launched less than two weeks ago, but it has already pushed Nintendo’s market value past Sony’s.
Tuesday afternoon in Tokyo was a big day for Nintendo. The Kyoto-based video game maker witnessed its value eclipse that of industry giant Sony, ending the day with a $39.9 billion dollar market cap — about $1.5 billion more than Sony’s, according to Bloomberg.
Pokémon is finally mainstream again,” said Benjamin Aquino, a long-time Pokémon fan and Nintendo News reader. “The hook of [Pokémon GO] is the same as the series’ main games: ‘Gotta catch ’em all’. As a collector, this really appeals to me, and the Pokémon gyms cater to my competitive nature.”
Nintendo Capitalizes on Mobile Hit Pokémon GO
But that’s just the tip of the iceberg for Pokémon GO.
The game, which lets players capture their own virtual Pokémon in the real world, has yet to release in Japan, South America, Indonesia, and several other countries around the world; less than one week after it launched in the U.S., more than 10 million Android users had already installed it.
Real-time battling with other players, Pokémon trading, and even more pocket monsters from the heralded multi-billion dollar company are still headed to the game. Pokémon director Junichi Masuda even said he’s trying to figure out how players can connect Pokémon GO to games from the main series.
Perhaps more interesting is that Pokémon GO is not even Nintendo’s game — it was developed by the collaborative efforts between Google, Niantic Labs (Ingress), and The Pokémon Company International.