Skunk Software on the Costly Mistake of Overpricing eShop Games

Skunk Software offers the most expensive indie games on the Wii U eShop, a pricing strategy the studio admits has come at a costly mistake.

Browsing through Skunk Software’s library of eShop software may raise a few brows. Most people looking for a new game won’t hesitate to skip past titles like Piano Teacher, priced at $39.99, and The First Skunk Bundle, priced at $24.99. But that’s planned to change.

Nintendo News reached out to 25-year-old Justin Sargent, the sole developer at Skunk Software, for details and clarification on how he came up with the price points for his eShop games.

“The joke was on me,” Sargent told Nintendo News on Sunday. “The overpriced games had very little interest. Lesson learned.”

The First Skunk Bundle initially launched on the Wii U eShop on September 1. The bundle included five games which, if purchased individually would cost $101.90. Skunk Software also launched five other games on September 1, each priced anywhere from $3.99 to $39.99.

While Sargent declined to provide a general comparison, he said his low-cost games performed better. “I feel that I underpriced a few of my older games, especially Now I Know My ABCs. I set it at $2.49 and it was ‘popular’ within its niche. I was thinking that if I priced my new releases higher that I could generate more revenue.”

In hindsight, Sargent realizes his studio’s games could have been popular because they were more reasonably priced. “I will no longer be overpricing my games,” he said. “Going forward, I plan on making very good games at crazy low prices.”

In addition to offering games at more affordable price points, Skunk Software promises the quality of their work will greatly improve. “I figured if I had a lot of games, then I would make good money,” Sargent explained. “Once again, the joke was on me. The past two years of my life would have been better spent making a really good game — not a bunch of sub-par games.”

With the exception of some graphic assets, which he licenses from the Unity store, Sargent creates everything himself. Many people have expressed concern over the music tracks used in his games, thinking they infringe on original works, but they’re licensed as well. “I paid to license them,” he said. “They are 100 percent legit.”

Last week, Sargent temporarily dropped the price of The First Skunk Bundle from $24.99 to $0.00. A lot of Wii U owners have downloaded the free bundle just to score 30 free My Nintendo Gold points, too. When the free promo ends on September 30, Skunk Software will reduce the price on all of their games by 60 percent.

Nintendo News also asked Sargent to clarify the meaning behind “Stinking up the competition,” Skunk Studios’ current motto. “I’m making the competition stink by outperforming them,” he said. “Well, I’m trying to at least.”

Skunk Software recently joined the social media scene. You can find them on Twitter and Facebook.

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